Posted by admin | Posted in Model Railway | Posted on 23-11-2008
Tags: burlington_wa, history_local®ional, maps
Looking For Atlas Burlington ? Then This is Where You Want to Be
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 Atlas 90 ton hopper Burlington Northern wLOAD wEOT $24.97 Time Remaining: 1h 12m |
 Atlas 3407 40 Box Car Burlington Northern N MIB $10.50 Time Remaining: 14h 22m Buy It Now for only: $10.50 |
 Atlas Trainman 935 HO Open Hopper w Coal Load Burlington Northern BN 516330 $14.99 Time Remaining: 19h 3m Buy It Now for only: $14.99 |
 Atlas HO 45 Pines Trailer 2 Burlington Motor Carriers Stk 1201 1 Rd 11032 MIP $9.95 Time Remaining: 19h 18m |
 BURLINGTON RBBX ATLAS MASTER LINE HO 50 PLUG DOOR BOXCAR RTR 1 QTR 2012 AT1364 $28.95 Time Remaining: 21h 19m Buy It Now for only: $28.95 |
 Burlington Northern BN 9302 SD 60 Atlas 49003 N Scale MY1424 $49.95 Time Remaining: 22h 33m |
 Burlington Northern BN 9301 SD 60 Atlas 49002 N Scale MY1422 $49.95 Time Remaining: 22h 33m |
 Concor N Scale Tri Level Auto Rack Burlington Northern Santa Fe BNSF 1 $0.99 Time Remaining: 23h 30m |
 Atlas CBQ CHICAGO BURLINGTON QUINCY 50 CATTLE LIVESTOCK CAR N SCALE $12.87 Time Remaining: 23h 41m |
 N scale Atlas EV Caboose Road FWD 177 Burlington Northern $29.95 Time Remaining: 1d 4m Buy It Now for only: $29.95 |
 ATLAS O SCALE TRAINMAN BURLINGTON CBQ 40 SINGLE DOOR BOX CAR W T C NIB $29.95 Time Remaining: 1d 13h 45m Buy It Now for only: $29.95 |
 BURLINGTON 50 STOCK CAR 50518 ATLAS N SCALE RAPIDO COUPLERS 3541 $9.22 Time Remaining: 1d 14h 2m Buy It Now for only: $9.22 |
 HO Scale Tyco BURLINGTON NORTHERN Caboose with Spotlight Very Good Condition $5.99 Time Remaining: 1d 14h 23m |
 ATLAS HO SCALE LOCOMOTIVE GP 40 8910 CHICAGO BURLINGTON 173 TRAIN ENGINE IN BOX $75.00 Time Remaining: 1d 15h 51m Buy It Now for only: $75.00 |
 Atlas HO 8910 EMD GP 40 CBQ Burlington $99.95 Time Remaining: 1d 19h 42m Buy It Now for only: $99.95 |
 Atlas HO 9705 GP 40 Burlington Northern $110.99 Time Remaining: 1d 19h 46m Buy It Now for only: $110.99 |
 2 N scale freight cars Atlas Burlington CBQ 50 box car and stock car New $0.99 (1 Bid) Time Remaining: 1d 21h 38m |
 Burlington Northern BN 9221 SD 60M Atlas 49253 Custom Decaled N Scale MY1513 $49.95 Time Remaining: 1d 22h 33m |
 Burlington Northern BN 8300 SD 60 Atlas 49001 Custom Decaled N Scale MY1520 $49.95 Time Remaining: 1d 22h 33m |
 Burlington Northern BN 9264 SD 60M Atlas 49253 Custom Decaled N Scale MY1515 $49.95 Time Remaining: 1d 22h 33m |
 Atlas HO RTR Caboose CBQ Burlington 13653 Model 6201 2 $9.99 (1 Bid) Time Remaining: 1d 22h 43m |
 Atlas HO RTR Caboose CBQ Burlington 13651 Model 6201 1 $9.99 (1 Bid) Time Remaining: 1d 22h 45m |
 Atlas Kato 8202 HO GP 7 Burlington Route CBQ 253 $33.00 (5 Bids) Time Remaining: 1d 22h 57m |
 Atlas Burlington 50 Stock Car $5.49 Time Remaining: 1d 22h 58m Buy It Now for only: $14.95 |
 70s ATLAS SWITCHER BURLINGTON NORTHERN runs great $19.99 Time Remaining: 1d 23h 8m Buy It Now for only: $29.99 |
 Atlas HO U30C Burlington Northern BN Bicentennial $69.99 (1 Bid) Time Remaining: 1d 23h 33m |
 Vintage Model Electric Train Burlington Engine $47.99 Time Remaining: 1d 23h 45m Buy It Now for only: $59.99 |
 N Scale Atlas 48521 Chicago Burlington CBQ GP40 GP 40 639 w MTLs DCC NIB $59.00 (1 Bid) Time Remaining: 1d 23h 54m |
 Atlas Burlington Northern FP 7 Diesel Powered Locomotive 7049 $41.00 Time Remaining: 2d 2m |
 N Scale Atlas 54404 Chicago Burlington CBQ SD24 SD 24 502 w MTLs DCC NIB $59.00 Time Remaining: 2d 9m Buy It Now for only: $89.00 |
 N Scale Atlas 44705 Chicago Burlington CBQ U25B Ph 2B 103 w MTLs DCC NIB $59.00 Time Remaining: 2d 13m Buy It Now for only: $89.00 |
 Atlas N 50000458 BNSF Burlington Northern Santa Fe 513001 Thrall 2743 Gondola $16.96 Time Remaining: 2d 1h 50m Buy It Now for only: $16.96 |
 Atlas N 50000459 BNSF Burlington Northern Santa Fe 513018 Thrall 2743 Gondola $16.96 Time Remaining: 2d 1h 50m Buy It Now for only: $16.96 |
 NIB Atlas Master Series silver HO GE U30C Burlington Northern 5313 DCC ready $69.99 (1 Bid) Time Remaining: 2d 13h 38m |
 Atlas O 6422 4 50 Ton Hopper Burlington NIB $49.95 Time Remaining: 2d 14h 40m Buy It Now for only: $49.95 |
 Atlas O 6452 2 USRA Box Car Burlington NIB $49.95 Time Remaining: 2d 14h 41m Buy It Now for only: $49.95 |
 Atlas HO 8912 EMD GP 40 CBQ Burlington $99.95 Time Remaining: 2d 15h 3m Buy It Now for only: $99.95 |
 Atlas amazing N USA EMD GP30 Burlington Route 942 NEW $63.00 Time Remaining: 2d 15h 11m Buy It Now for only: $77.00 |
 HO SCALE ATLAS Diesel ALCO C 424 Phase 2 BN Burlington Northern 4246 $79.00 Time Remaining: 2d 15h 18m |
 Vintage Atlas N Scale 4023 Burlington Northern Switcher Engine $6.99 (1 Bid) Time Remaining: 2d 17h 2m |
 Atlas Burlington 989 Diesel Locomotive Diesel powered runs N scale Used $3.25 (2 Bids) Time Remaining: 2d 17h 48m |
 Atlas N Scale Caboose Burlington 35721 $4.95 Time Remaining: 2d 18h 54m Buy It Now for only: $4.95 |
 Atlas Stock 1201 4 Burlington Motor Carriers 45 Pines Trailer A11033 $4.95 Time Remaining: 2d 20h 36m |
 BURLINGTON ROUTE CBQ 3 PACK OF 70 TON 3 BAY HOPPER CARS BY ATLAS TRAINMAN $43.49 Time Remaining: 2d 20h 49m Buy It Now for only: $43.49 |
 ATLAS 947 BURLINGTON NORTHERN BN CUPOLA CABOOSE NIB HO $14.99 Time Remaining: 2d 21h 24m Buy It Now for only: $14.99 |
 ATLAS 35723 CBQ BURLINGTON ROUTE CABOOSE NIB N SCALE RD 13505 $10.99 Time Remaining: 2d 21h 28m Buy It Now for only: $10.99 |
 Atlas BN BURLINGTON NORTHERN 3 BAY COVERED HOPPER N SCALE N GAUGE $13.87 Time Remaining: 2d 22h 6m Buy It Now for only: $13.87 |
 BURLINGTON NORTHERN RAILROAD 70 TON 3 BAY HOPPER CAR BY ATLAS TRAINMAN SAVE $15.89 Time Remaining: 2d 22h 19m Buy It Now for only: $15.89 |
 Burlington Northern BN 9254 SD 60M Atlas 49253 Custom Decaled N Scale MY1621 $49.95 Time Remaining: 2d 22h 33m |
 Burlington Northern BN 9298 SD 60M Atlas 49253 Custom Decaled N Scale MY1622 $49.95 Time Remaining: 2d 22h 33m |
 Burlington Northern BN 9278 SD 60M Atlas 49252 Custom Decaled N Scale MY1618 $49.95 Time Remaining: 2d 22h 33m |
 Atlas Custom Weathered Graffiti Burlington Northern Evans DPD boxcar $12.50 (2 Bids) Time Remaining: 2d 22h 41m |
 Atlas Model Railroad GP38 High Hood Burlington Northern RR HO $29.95 Time Remaining: 2d 22h 53m |
 NIB Atlas N scale EMD GP7 Burlington Northern BN 1574 $39.99 Time Remaining: 3d 33m |
 Atlas Master BURLINGTON Road 890 U30C Phase 2 Locomotive HO Scale Item 7325 $97.00 Time Remaining: 3d 1h 24m |
 N Scale Atlas 50 Mech Reefer Burlington Northern $13.50 Time Remaining: 3d 2h 8m Buy It Now for only: $15.00 |
 N Scale Atlas 50 Mech Reefer Burlington Northern $13.50 Time Remaining: 3d 2h 9m Buy It Now for only: $15.00 |
 Athearn HO Scale 635056 Burlington Northern 50 Flat Car w 45 Trailer 97754 $30.00 Time Remaining: 3d 2h 36m Buy It Now for only: $30.00 |
 NIB HO Atlas 19327 3 Bay Cyl Hopper Burlington 85406 $21.99 Time Remaining: 3d 8h 28m Buy It Now for only: $21.99 |
 ATLAS 611301 BURLINGTON NORTHERN PULPWOOD FLAT CAR NEW $29.95 Time Remaining: 3d 14h 53m |
 ATLAS 36531 BURLINGTON NORTHERN 50 MECHANICAL REEFER NIB N SCALE $9.99 Time Remaining: 3d 16h 23m Buy It Now for only: $9.99 |
 ATLAS 36533 BURLINGTON NORTHERN 50 MECHANICAL REEFER NIB N SCALE $10.99 Time Remaining: 3d 16h 25m Buy It Now for only: $10.99 |
 Atlas N scale BNSF Burlington Northern Santa Fe GP 38 w DCC decoder $49.99 Time Remaining: 3d 20h 35m |
 10000461 Atlas Diesel U30B Chicago Burlington Quincy 154 DCC w Sound $217.50 Time Remaining: 3d 21h 42m Buy It Now for only: $217.50 |
 ATLAS N TRAINMAN ACF 50 6 BOX CAR BURLINGTON NORTHERN 249224 $12.95 Time Remaining: 3d 22h Buy It Now for only: $12.95 |
 Atlas 3152 Hopper Covered PS 2 2 Bay Burlington Norhern BN N Scale $12.50 Time Remaining: 3d 22h 2m Buy It Now for only: $12.50 |
 Atlas HO Scale GP 40 Locomotive Engine 8912 Chicago Burlington NEW $10.49 (2 Bids) Time Remaining: 3d 22h 7m |
 Atlas 3703 Hopper Covered ACF Center Flow 4 Bay Burlington Northern $12.50 Time Remaining: 3d 22h 44m Buy It Now for only: $12.50 |
 N Scale Custom Weathered BN Burlington Northern SD 7 6022 by Atlas 4516 Lot 32 $6.09 (4 Bids) Time Remaining: 4d 1h 26m |
 Atlas HO Scale EMD GP40 CBQ Burlington Route Chinese Red $40.00 Time Remaining: 4d 3h 22m Buy It Now for only: $70.00 |
 Burlington Northern 70ton hopper w load 516127 $14.95 Time Remaining: 4d 5h 17m Buy It Now for only: $14.95 |
 Burlington Northern 70ton hopper w load 516167 $14.95 Time Remaining: 4d 5h 18m Buy It Now for only: $14.95 |
8 Mistakes To Avoid When Naming A New Business
Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important - you're right. With 18 years in the naming and branding business, I've witnessed the good, the bad, and the really bad. Here's how you can avoid the worst of the mistakes and get off to a good start.
Mistake 1: The Committee (Getting all your clients, employees and family members involved)
We live in a democratic society and it seems like the right thing to do - involving everyone in an important decision. This approach, however, presents a few problems. The first and most obvious fact is that you will end up choosing only one name - so you risk alienating the very people you are trying to involve. Second, you often end up with a consensus decision, resulting in a very safe and very vanilla name. A better method is to involve only the key decision makers, the fewer the better, and select only the people you feel have the company's best interests at heart. The need for personal recognition can skew results - so you are best served by those who can park their egos at the door. Also, make sure you have some right brain types in the mix. Too many left brains and the name often ends up too literal and descriptive.
Mistake 2: The Train Wreck (Taking two words and colliding them head on)
When forced to come up with a creative name, many aspiring entrepreneurs will simply take part of an adjective and weld it onto a noun. The results are names that have a certain twisted rationale to them, but look and sound awful. Someone starting a high-end service franchise then becomes QualiServe. It's a bit like mixing chocolate syrup with ketchup - nothing wrong with either, but they just don't go together. Other common truncations include Ameri, Tech, Corp, Tron, etc. The problem with this approach is that it's simply forced � and it sounds that way.
Mistake 3: Where's Waldo? (Names so plain they'll never stand out in a crowd)
The first company in a category can get away with this one. Hence, you have General Motors, General Electric, etc. But once you have competition, it requires differentiation. Imagine if Yahoo! had come out as GeneralInternetDirectory.com? It would be much more descriptive, but hardly memorable. And with the onslaught of new media and advertising channels, it's more important than ever to carve out your niche by displaying your uniqueness. Nothing does that better than a well-conceived name.
Mistake 4: The Atlas Approach (Using a map to name your company)
In the zeal to start a new company, many businesses choose to use their city, state or region as part of their name. While this may actually help in the beginning, it often becomes a hindrance as a company grows. One client came to me with complaints he was serving more of the market than his name implied. He had aptly called it St. Pete Plumbing since he hailed from St. Petersburg, Florida. But yellow page shoppers assumed that was also his entire service area. With a little creative tinkering we changed the image of St. Pete from a city to the image of St. Pete himself, complete with wings and a plumber's wrench. The new tag line? "We work miracles!"
Other companies have struggled with the same issue. Minnesota Manufacturing and Mining was growing beyond their industry and their state. To avoid limiting their growth they became 3M, a company now known for innovation. Kentucky Fried Chicken is now KFC, de-emphasizing the regional nature of the original name. Both of these companies made strategic moves to avoid stifling their growth. Learn from them and you can avoid this potential bottleneck.
Mistake 5: Cliche' You Say? (A good name is worth a thousand words)
Once past the literal, descriptive stage, the thought process usually turns to metaphors. These can be great if they are not overly used to the point of trite. Since many companies think of themselves as the top in their industry, the world is full of names like Summit, Apex, Pinnacle, Peak, etc. While there is nothing inherently wrong with these names, they are just overworked. Look for combinations of positive words and metaphors and you will be much better served. A good example is the Fortune 1000 data storage company Iron Mountain, which conveys strength and security without sounding commonplace.
Mistake 6: Hide the Meaning (Make it so obscure, the customer will never know!)
It's great for a name to have a special meaning or significance. It sets up a story that can be used to tell the company message. But if the reference is too obscure and too hard to spell and pronounce, you may never have the opportunity to speak to that customer. They will simply pass you by as irrelevant. So resist the urge to name your company after the mythical Greek god of fast service or the Latin phrase for "We're number one!" If a name has a natural, intuitive sound and a special meaning, it can work. If it's too complex and puzzling, it will remain a mystery to your customers. This is especially true if you are reaching out to a mass audience.
I pushed the envelope a little on this one myself, naming my branding firm Tungsten, after the metal that Thomas Edison used to create brilliant light. However, my clientele consists of knowledgeable professionals who appreciate a good metaphor and expect a branding firm to have a story behind its name. It's also a way to differentiate my services (illuminated, bright, brilliant). So while it works for a branding firm, it would not do well as an ice cream parlor.
Mistake 7: The Campbell's Approach (Using alphabet soup to name your firm)
This is a trend that is thankfully wearing off. Driven by the need for a matching domain name, many companies have resorted to awkwardly constructed or purposefully misspelled names. The results are company names that sound more like prescription drugs than real life businesses. Mistake 2 sometimes gets combined with this one and results in a name like KwaliTronix (or worse - mistakes 2, 4 ... 7, resulting in KwalTronixUSA). It's amazing how good some names begin to sound after searching for available domain names all night. But resist the urge. Avoid using a "K" in place of a "Q" or a "Ph" in place of an "F." This makes spelling the name and locating you on the Internet all that much harder.
It's not that coined or invented names cannot work; they often do. Take for example, Xerox or Kodak. But keep it mind, names like these have no intrinsic or linguistic meaning, so they rely heavily on advertising � and that gets expensive. Many of the companies that use this approach were either first in category or had large marketing budgets. Verizon spent millions on their rebranding effort. So did Accenture. So check your pocketbook before you check into these types of names.
Mistake 8: Sit On It. (When in doubt, make no change at all)
Many business owners know they have a problem with their name and just hope it will somehow magically resolve itself. The original name for one of my clients was "Portables," which reminded some people of the outdoor restrooms or the portable classrooms - neither one a good association. This added to the confusion when phone operators tried to explain their new concept of moving and storage. After some careful tweaking, we came up with the name PODS, an acronym for Portable On Demand Storage. The rest is quickly becoming history as they expand both nationally and internationally. Peter Warhust, President and one of the original founders states, "For the record, changing our name to PODS was one of the best moves we ever made."
Exercise Experience, a former Florida-based company, was frequently confused with a health club. In reality, they sold very high-end fitness equipment. This brings up a very key point - it's better to have a name that gives no impression than a name that gives a wrong impression. Much of the ad budget we spent on Exercise Experience was used to clarify that they sold fitness equipment. This was valuable airtime that could have been put to better use selling the equipment rather than explaining the business. Ultimately, the company folded. It's not to say it was solely because of the name, but I believe it was a factor.
Mike Harper of Huntington Beach, CA, bought a thirty-year-old janitorial and building maintenance company named Regency. We both agreed it sounded more like a downtown movie theatre than a progressive facilities management firm. After a thorough naming search, we developed the name Spruce Facilities Management. Spruce not only conveyed the environmentally friendly image of a spruce tree (something important to the client), it also meant, "to clean up." The new tag line fell right in place Spruce "The Everclean Company."
It's only a matter of time before Southwest Airlines and Burlington Coat Factory and others who have successfully outgrown their original markets begin to question their positioning. Much like 3M and KFC, they may need to make a change to keep pace with their growth and image.
In the fever to start your new business or expand a current one, take time to think through some of these issues. According to the late Henry Ford, "Thinking is the hardest work there is, which is probably the reason why so few engage in it." Albert Einstein took it one step further claiming, "Imagination is more important than knowledge." By tapping into your creativity and avoiding these potential pitfalls, you'll be able to create a name that works both short and long term � one that allows for future growth. Like the original cornerstone of a building, it will support upward expansion as your company reaches new heights.
About the Author
Phillip Davis is president and founder of Tungsten Branding, company naming consultants located near Asheville, NC. Phil and his team have assisted over 200 regional, national and international corporations with business and product branding strategies. To view his company naming portfolio, visit http://www.PureTungsten.com