Posted by admin | Posted in Scale Models | Posted on 13-11-2008
Tags: benetton ford b188, benetton ford b191, benetton ford b192, benetton ford b194, benetton ford b194 ebay, benetton ford b194 for sale, brand, branding, brands, brand_stories, family, schumacher benetton ford b194, tamiya benetton ford b188
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 1 20 F1 Benetton Ford B192 TAMIYA GP Collection New limited $59.99 Time Remaining: 1h 37m |
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 118 FORMULA 1 MICHAEL SCHUMACHER BENETTON FORD B193 1993 GRAND PRIX OF PORTUGAL $293.62 Time Remaining: 12h 1m Buy It Now for only: $322.98 |
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Aston Martin Sold for $925 Million
In 1993, the Ford Motor Company bought the European luxury car brand Aston Martin. The popularity of the brand has been boosted by the appearance of some of their vehicles in James Bond films. While the popularity of the marque increases when James Bond made it the vehicle of his choice, the brand failed to generate adequate income for the Detroit based car maker.
In the midst of the financial woes being faced by the Ford Motor Company, they have announced in August of last year that they will sell either a part of or the entirety of the Aston Martin. The company hopes that the sale of the luxury car brand will give them enough financial leverage to invest on their other brands.
There have been a lot of speculations as to who would be the next owner of the famed luxury brand. In fact, it was reported a few weeks ago that the French luxury goods conglomerate LVMH is interested on purchasing the luxury car brand. But the rumors were found out to be unfounded.
Last week though, Reuters reported that Ford will announce the sale of the Aston Martin as early as this week. And today, the largest news provider announced that Ford is selling the British luxury car brand to a group led by former F1 racing boss from Benetton and BAR David Richards. Richards is currently the chairman of Prodrive - a Formula One racing team. Reuters reported that the group will purchase a major part of the luxury car brand for 479 million pounds or $925 million. Ford, meanwhile, will still retain some part in the brand with an investment of $77 million.
Aside from the Formula One team Prodrive, Kuwait’s Investment Dar and Adeem Investment are also part of the group which raised the $925 million to purchase a major part of the brand. Aston Martin collector and racing backer John Sinders is also a part of the group that will soon own the majority of Aston Martin.
The Aston Martin brand is based at Gaydon, Warwickshire, England. Its name came from the Aston Clinton hill climb, and from the name of one of its founder, Lionel Martin. For the most part of the 1990’s, it has been a part of the Premiere Automotive Group - the division of Ford Motor Company which combines the business operations of Ford’s five European car manufacturers. Aston Martin was the sixth brand in the group which consists of Jaguar, Land Rover, Volvo Cars, Daimler, and Rover.
Since Aston Martin’s founding after the First World War, it has been beset by financial problems. One of the things they have to contend with is how to keep up with the rest of the automotive industry in terms of production. It is known that Aston Martin produces only a limited number of hand-crafted cars while the rest of the automobile producing community employs mass production techniques.
In 1947 though, the savior of the brand came in the form of Sir David Brown. The David Brown Limited bought Aston Martin, and then with the combined resources of the two companies, Aston Martin specialized in producing grand touring models. These famous models from Aston Martin were named using Sir David Brown’s initials.
After the David Brown era, the marque was sold and resold so many times until Ford bought 75 percent of the brand in 1987, and then in 1993, the Ford Motor Company added another band decal on their Ford fender by purchasing the entirety of the car brand.
Ford’s financial problems led them to the choice of selling a part of their Premiere Automotive Group. The company first considered selling Jaguar, Volvo, or Land Rover until finally announcing that they will be selling in part or whole of the Aston Martin brand.
About the Author
Katie Jones writes for a local newspaper and her beat involves the latest updates in the automotive industry. She is also working on her book on cars during her spare time.
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1 20 F1 Benetton Ford B192 TAMIYA GP Collection New limited $59.99 Time Remaining: 1h 37m |
BURAGO BENETTON FORD 6102 F1 CARNELSON PIQUET NO 20 124 SCALE $3.14 Time Remaining: 5h 39m |
CORGI TOYS BENETTON FORD No B189 $4.99 Time Remaining: 7h 30m Buy It Now for only: $4.99 |
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118 FORMULA 1 MICHAEL SCHUMACHER BENETTON FORD B193 1993 GRAND PRIX OF PORTUGAL $293.62 Time Remaining: 12h 1m Buy It Now for only: $322.98 |
Tamiya 1 20 Benetton Ford B188 $9.99 Time Remaining: 14h 19m |
Revell AG Benetton Ford B194 1994 1 24 scale $19.57 Time Remaining: 23h 6m |
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20036 TAMIYA Benetton Ford B192 SchMacher F1 Model Kit 1 20 $14.29 Time Remaining: 1d 23m |
Benetton Ford B192 Brundle 20 KYOSHO 143 $24.00 Time Remaining: 1d 4h 14m |
Benetton Ford cod6102 Bburago metal diecast car $23.99 Time Remaining: 1d 6h 5m Buy It Now for only: $30.00 |
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118 FORMULA 1 MICHAEL SCHUMACHER BENETTON FORD B191 1991 $88.08 Time Remaining: 1d 6h 16m Buy It Now for only: $117.44 |
Tamiya 1 20 Benetton Ford B192 Formula 1 $59.99 Time Remaining: 1d 7h 12m Buy It Now for only: $69.99 |
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 TAMIYA Benetton Ford B188 120 plastic kit sealed 1988 Formula 1 $8.99 (1 Bid) Time Remaining: 1d 8h 54m |
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 ONYX Benetton Ford B193 B Prince Michael SCHUMACHER $25.00 Time Remaining: 1d 9h 29m |
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 187 MINICHAMPS BENETTON FORD B193 MICHAEL SCHUMACHER COLLECTION EDITION 87 1 $22.11 Time Remaining: 3d 2h 8m Buy It Now for only: $22.11 |
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 MINICHAMPS 1994 BENETTON FORD B193B J J LEHTO $9.99 Time Remaining: 4d 3h 18m |
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 ONYX F1 BENETTON FORD B193 A PATRESE 1993 $15.80 Time Remaining: 5d 5h 46m |
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 MICHAEL SCHUMACHER SIGNED BENETTON FORD F1 photo $14.99 Time Remaining: 6d 1h 50m |
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