Posted by admin | Posted in Model Railway | Posted on 25-08-2009
Tags: 80, advertising, billboard, flickr, music, ping.fm
Looking For Billboard Set ? Then This is Where You Want to Be
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 Set of 2 Lionel billboard signs for track set up scenery $35.00 Time Remaining: 3h 12m Buy It Now for only: $35.00 |
 Lionel 14121 Classic Billboard Set $14.95 Time Remaining: 3h 52m Buy It Now for only: $14.95 |
 6 22952 Mainline Classic Lionel Billboard Set GG8 $14.00 Time Remaining: 6h 16m Buy It Now for only: $14.00 |
 BILLBOARD TOP 40 KARAOKE BILLBOARD 1980S TOP 40 KARAOKE BOX SET CD NEW $33.48 Time Remaining: 7h 11m Buy It Now for only: $33.48 |
 BILLBOARD TOP 40 KARAOKE BILLBOARD 1970S TOP 40 KARAOKE BOX SET CD NEW $33.48 Time Remaining: 7h 11m Buy It Now for only: $33.48 |
 BILLBOARD TOP 40 KARAOKE VOL 3 BILLBOARD TOP 40 KARAOKE BOX SET CD NEW $33.48 Time Remaining: 7h 11m Buy It Now for only: $33.48 |
 BILLBOARD TOP 40 KARAOKE VOL 4 BILLBOARD TOP 10 KARAOKE BOX SET CD NEW $36.78 Time Remaining: 7h 12m Buy It Now for only: $36.78 |
 BILLBOARD TOP 40 KARAOKE VOL 1 BILLBOARD TOP 40 KARAOKE BOX SET CD NEW $33.48 Time Remaining: 7h 12m Buy It Now for only: $33.48 |
 BILLBOARD TOP 40 KARAOKE BILLBOARD 1960S TOP 40 KARAOKE BOX SET CD NEW $36.78 Time Remaining: 7h 12m Buy It Now for only: $36.78 |
 BILLBOARD TOP 40 KARAOKE VOL 2 BILLBOARD TOP 40 KARAOKE BOX SET CD NEW $33.48 Time Remaining: 7h 13m Buy It Now for only: $33.48 |
 BILLBOARD TOP 40 KARAOKE BILLBOARD 1990S TOP 40 KARAOKE BOX SET CD NEW $33.48 Time Remaining: 7h 13m Buy It Now for only: $33.48 |
 LIONEL TRAINS 410 BILLBOARD BLINKER SET $23.95 Time Remaining: 11h 1m |
 Lionel Train Boulevard Street Lamp Billboard Set $29.00 Time Remaining: 11h 30m |
 BILLBOARD TOP RB HITS Box Set 10 LPs 4 unopened 6 opened ALL MINT PROMO COPY $49.99 Time Remaining: 21h 39m Buy It Now for only: $49.99 |
 CONCOR BILLBOARDS UNCUT HOSCALE SET OF 2 $9.99 Time Remaining: 22h 54m |
 Various Artists Billboard Top 10 Karaoke 1990s Box Set CD $26.46 Time Remaining: 1d 54m Buy It Now for only: $26.46 |
 32 EXHIBIT BILLBOARD MALE MUSIC STARS SET BEATLES MONKEES ROLLING STONES $49.95 Time Remaining: 1d 2h 49m |
 Lionel Uncut Billboard sheet from 1951 mint condition set of 10 billboards sheet $25.00 Time Remaining: 1d 2h 57m Buy It Now for only: $35.00 |
 LIONEL CORVETTE BILLBOARD SET Break up from 6 11984 $10.00 Time Remaining: 1d 5h 40m |
 Oranges boxcars S scale set 4 printed billboard reefer sides $4.99 Time Remaining: 1d 8h 50m |
 HO Scale construciton kit set 3 building and 2 sets of signs billboards $39.99 Time Remaining: 1d 9h 24m Buy It Now for only: $45.99 |
 Set of 2 BillboardsLife Like Light Ups 1227O ScaleNEW $5.49 Time Remaining: 1d 11h 53m |
 Lionel 310 Billboard Set Complete w Nice OB $17.02 (2 Bids) Time Remaining: 1d 11h 56m |
 Lionel 6 24187 Classic Billboard Set EX+ Box $5.00 Time Remaining: 1d 12h 11m |
 Hersheys Trains Billboards Set of 3 K Line 0 27 Guage Item K 41872 NIB $9.95 Time Remaining: 1d 12h 34m |
 COCA COLA BILLBOARDS RELEASE 1 AND RELEASE 2 2 SETS NEW $39.99 Time Remaining: 1d 12h 46m Buy It Now for only: $48.99 |
 N Scale Train Car Set Boxcar Reefers Billboard Cigar Box MP 3608 Lot Set of 4 $28.49 Time Remaining: 1d 13h 31m Buy It Now for only: $28.49 |
 Lionel 310 Billboards Uncut and Booklets for sets 1954 $9.99 Time Remaining: 1d 17h 6m |
 Railroad billboards in N or Z scale set 1 $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 2 in HO or HOn3 scale $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 3 in S or O scale $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 3 in N or Z scale $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 4 in S or O scale $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 3 in HO or HOn3 scale $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 4 in N or Z scale $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 2 in S or O scale $0.99 Time Remaining: 1d 17h 24m |
 Railroad billboards set 4 in HO or HOn3 scale $0.99 Time Remaining: 1d 17h 24m |
 Railroad billboards set 1 in HO or HOn3 scale $0.99 Time Remaining: 1d 17h 24m |
 Billboards vintage set 2 in N or Z scale $0.99 (1 Bid) Time Remaining: 1d 17h 24m |
 Railroad billboards set 1 in S or O scale $0.99 Time Remaining: 1d 17h 24m |
 BILLBOARD MAGAZINESALL 52 ISSUES+YEAR IN REVUE ISSUECOMPLETE SETHARRISON $99.00 Time Remaining: 2d 1h 20m Buy It Now for only: $99.00 |
 Enesco The Best of Mickey Collection Mickey Mouse3 Figurines Billboard Set $104.99 Time Remaining: 2d 3h 8m Buy It Now for only: $125.99 |
 Billboard 1960s Top 40 Karaoke Box Set Box CD + G by Karaoke CD New $27.50 Time Remaining: 2d 4h 31m Buy It Now for only: $27.50 |
 AMERICAN FLYER BILLBOARD ERECTOR SET $4.00 Time Remaining: 2d 5h 32m Buy It Now for only: $4.00 |
 COCA COLA SIGN OF GOOD TASTE Wide Trading Card COMPLETE SET ALL BILLBOARD ART $8.00 Time Remaining: 2d 6h 57m Buy It Now for only: $8.00 |
 VINTAGE 1955 LIONEL BILLBOARDS SET OF 6 UNCUT NO 310 MINT CONDITION $9.95 (1 Bid) Time Remaining: 2d 13h 17m |
 Dept 56 SNOW VILLAGE ROADSIDE BILLBOARDS SET 3 55109 $27.95 Time Remaining: 2d 21h 45m Buy It Now for only: $27.95 |
 Set 2 Wine Billboard Unique Metal Wall Decor Sculpture $74.99 Time Remaining: 3d 7h 12m Buy It Now for only: $74.99 |
 Lionel 310 Dark Green Billboard Frames set of two $6.49 Time Remaining: 3d 9h 12m Buy It Now for only: $6.49 |
 Lady Gaga Billboard Magazine set 2009 and 2011 Issues $50.00 Time Remaining: 3d 11h 4m Buy It Now for only: $50.00 |
 UNCUT Vintage 1950s LIONEL No 310 BILLBOARD SET Unused ORIG BOX Set of 5 $22.45 (2 Bids) Time Remaining: 3d 11h 59m |
 6 12949 Classic Billboard Set GG2 $12.00 Time Remaining: 4d 2h 26m Buy It Now for only: $12.00 |
 LIONEL 6 37826 CLASSIC BILLBOARD SET NIB $10.99 Time Remaining: 4d 6h 37m Buy It Now for only: $10.99 |
 Life Like Scenemaster HO Trains City Set Billboard Cars People 433 1677 $4.99 Time Remaining: 4d 7h 29m Buy It Now for only: $7.99 |
 Billboard top 40 Karaoke 1970s box set $12.00 Time Remaining: 4d 11h 34m |
 Johnny Lightning HULK SPIDERMAN set of 2 cars Billboards 1 Marvel $18.00 Time Remaining: 4d 15h 17m Buy It Now for only: $18.00 |
 Johnny Lightning DAREDEVIL SPIDERMAN set of 2 cars Billboards 2 Marvel $18.00 Time Remaining: 4d 15h 17m Buy It Now for only: $18.00 |
 TWO LIGHTED BILLBOARDS SET BY MODEL POWER HO SCALE $7.99 Time Remaining: 4d 17h 35m Buy It Now for only: $7.99 |
 KARAOKE VARIOUS ARTI BILLBOARD 1960S TOP 40 KARAOKE BOX SET NEW CD BOXSET $33.77 Time Remaining: 5d 2h 19m Buy It Now for only: $33.77 |
 KARAOKE VARIOUS ARTI BILLBOARD 1960S TOP 40 KARAOKE BOX SET NEW CD BOXSET $40.91 Time Remaining: 5d 2h 19m Buy It Now for only: $40.91 |
 Tyco HO Scale Electric Train Set Baby Ruth Wesson Prestomatic Billboard in boxes $23.32 Time Remaining: 5d 6h 32m Buy It Now for only: $23.32 |
 LIONEL 310 BILLBOARD SET w BOX and EXTRA INSERTS $17.95 Time Remaining: 5d 8h 13m |
 Shepard Fairey OBEY GIANT Poster Pages BILLBOARDS SET $8.99 Time Remaining: 5d 12h 14m |
 Lionel 6 12707 Set of 3 Billboards LN Box $3.50 Time Remaining: 5d 13h 10m |
 LIONEL 6 12707 0 027 GAUGE BILLBOARD SET WITH ORIGINAL BOX $7.00 Time Remaining: 6d 1h 42m Buy It Now for only: $7.00 |
 Lionel Billboard Set 5 railroad Signs NIB $15.00 Time Remaining: 6d 2h 55m |
 BILLBOARDS 50s 60s 70s 250+ Hits Sealed RARE COLLECTION Analog 27 LP Set $449.99 Time Remaining: 6d 5h 51m Buy It Now for only: $449.99 |
 JOHN LENNON set of 3 postcards WAR IS OVER IMAGINE lyric on billboard PEACE $1.50 Time Remaining: 6d 7h 37m |
 Lionel 22952 Mainline Die Cast Classic Billboard Set $19.95 Time Remaining: 6d 8h 53m Buy It Now for only: $19.95 |
 Lionel Post War Lot 1020 Crossover + Billboard Signs + 309 Yard Set Lubricant $62.99 Time Remaining: 6d 10h 44m Buy It Now for only: $62.99 |
 Billboard Top 10 Karaoke Box Set of 4 CDGs 1960s 1990s $4.99 Time Remaining: 6d 11h 28m |
 1997 Lionel Classic Billboard Set of 3 new in box sign lot set $19.99 Time Remaining: 6d 12h 35m Buy It Now for only: $19.99 |
How to Name Your Billboard Company
Naming your billboard company can be one of the most decisions you will make. A good name seems to lead to success, and a bad name normally guarantees failure.
So how do you correctly name your billboard business?
It needs to be, essentially, just one word.
Since the beginning of time (or at least the 1920s), billboards have been identified by a one-word name placed beneath the advertisement and centered from left-to-right. This one-word nameplate is called the “shield”. And it is placed on what is called the “skirting” of the sign.
So any good name for a billboard company should initially revolve around one word that is favorable for a shield. For example, your company could be named The Arkansas Company, and your shield would say “Arkansas”. Or, with that same shield, the company could be called Arkansas Outdoor Advertising. Or Arkansas and Associates Outdoor. But the essential part of the name is that one word that will go on the shield.
That one word needs to set the right tone.
You want a name on your shield that is strong and gives off a positive impression. You will soon be known as the “guy from __________” by your landowners and advertisers – so make sure that you pick a name you would want to be described as and identified with. Using a name that is already known and trusted by the general population is always a good one. For example, my first billboard company was called “Chase”, which I used to gain some of the respectability of the bank by that same name. Since a billboard guy is always in the field, and meetings are never held at this office, your clients will only know you by your company name, and a favorable impression will increase your odds of success.
Never use your name.
When you are trying to start a billboard company, it is very important to appear bigger than you really are, to give your clients reassurance that you will be able to deliver on your promises financially. There is no better way to appear like a small-time operator than naming the company after yourself. Your clients will immediately know, after meeting you in the field, that if the name of the company is the same as your last name, then you are a one-man band, and not a bigger concern. Yes, there are exceptions to this rule – look at Foster & Kleiser, Lamar and Eller Media. But most of the household names are not last names , such as Clear Channel, CBS, and Fairway. Other than ego, there is no business advantage to using your name, but a lot of negatives, so it doesn’t make any sense to go that route if you want the best odds for success.
Make sure the name is easy to pronounce.
In the course of your career, you will be saying that name a thousand times a day “this is John Smith from Fargo Outdoor”, so make sure that it does not wear you out. It should be a couple syllables and no tongue twisters. If you cannot say the name ten times in a row, quickly, without screwing up, then find something easier. You clients will have as much trouble with saying the name as you will.
Conclusion
A good billboard company name gives a positive first impression, is easy to pronounce, and suggests that the company is larger than it really is. Since it is a competitive world out there, you need every advantage you can get – and there is no greater initial advantage than a good name.
So think carefully before you print those business cards or paint that first shield. Name yourself for success and you will be glad you spent the time and thought doing so.
About the Author
Frank Rolfe is the author of the book...Big Bucks From Big Signs and is preparing for the first ever OutdoorBillboard.com Bootcamp in October.
Rolfe started his billboard empire from his coffee table, as a fresh graduate from Stanford University. It began as a resume builder for graduate school applications, and ended with a sale to a public company 14 years later.
Using unique strategies he developed from desperate competition with much larger adversaries, Rolfe eventually owned more billboard units than any private individual in Dallas/Ft. Worth. Along the way, he fine-tuned the techniques to find billboard locations, rent advertising space, and sell signs and leases.